CEBU PACIFIC CATERING SERVICES (CPCS)
Operating in the Cebu Market that until now presents limited opportunities, the obstacles appeared more daunting for CPCS. In a market of relatively limited size, such as Cebu, the effects of SARS and other woes could have been disastrous. CPCS, however, was able to effectively maneuver through the turbulent conditions of 2003, and managed to register positive growth in 2003.
Mandarin airlines cancelled their flights to Cebu from April to July 2003, while Cathay Pacific and Silk Air downgraded their meal services and offered only simple snack packages to their passengers.
CPCS put this business slowdown into use by initiating a transformation within the company and geared up for the eventual upturn. It started its competency buildup and positioning to adapt to a world-class stature. Through the help of its sister company MECS, it started its drive force for HACCP certification. It gained membership in IFCA/IFSA, world-wide federation of airline catering practitioners.
As the SARS threat waned and international airline operations to and from Cebu normalized, CPCS resumed hot meal services to Cathay Pacific. Additional Philippine Airlines Flights to Narita starting October 2003 also resulted in additional business volume, as did PAL’s approval for CPCS to cater for the crew meals of domestic flights. Further, CPCS strengthened its customer portfolio when it clinched a deal for the servicing of Qatar Airways in December 2003.